Micro Credentials
INTERNET MARKETING
Our comprehensive Internet Marketing program is designed to equip professionals and graduates with the essential skills and knowledge needed to thrive in the dynamic world of digital marketing. With a focus on practical application and industry best practices, this program will empower you to effectively leverage digital channels to reach your target audience, drive brand awareness, and achieve your business goals.
Course Details
Level
Beginner
Program Duration
5 Days
COURSE OUTLINE
- Internet And Mobile Marketing In Digital Ecosystem
- The Supply Chain Become Value Ecosystem
- Business Models and Strategies
- The Direct Responses And Database
- Foundation Of Internet Marketing
- Social Media Marketing
- Experiencing the Digital Customer Journey
- Display and Mobile Advertising for Consumer Acquisition
CAREER PROSPECT
Internet marketing covers many specializations, allowing professionals to choose areas that best suit their interests:
- Search Engine Optimization (SEO): Improving a website’s visibility in search engines.
- Search Engine Marketing (SEM): Paid advertising on search engines (e.g., Google Ads).
- Content Marketing: Creating and distributing valuable content to attract customers.
- Social Media Marketing: Using platforms like Instagram, Twitter, and Facebook for brand promotion.
- Email Marketing: Engaging customers through personalized email campaigns.
- Affiliate Marketing: Earning commissions by promoting other companies’ products.
- Data Analytics: Analyzing consumer behavior and marketing effectiveness.
- Conversion Rate Optimization (CRO): Increasing the percentage of website visitors who take desired actions (e.g., purchasing, signing up).
What you will learn
Our Internet Marketing program equips you with the skills to effectively leverage digital channels, drive online visibility, and achieve your business goals.
Requirements
- Basic Computer Skills
- Interest in Digital Marketing
- Language Proficiency
- Access to Marketing Tools
- Time Commitment
- Desire to Apply Knowledge
PERFORMANCE APPRAISAL TOOLS
Performance appraisal tools are techniques and systems used by organizations to evaluate and measure the performance, skills, achievements, and contributions of their employees. These tools help in assessing how well employees perform their job duties and meet the expectations set by the organization. Performance appraisal is a crucial aspect of human resource management, as it provides a structured way to understand employees’ strengths, identify areas for improvement, and support their career growth.
Course Details
Level
Beginner
Program Duration
5 Days
COURSE OUTLINE
- Introduction to Performance Appraisal
- Types of Performance Appraisal Systems
- Key Performance Appraisal Tools
- Performance Metrics and Indicators
- Conducting Effective Appraisals
- Legal and Ethical Considerations
- Designing a Performance Appraisal System
- Evaluation and Improvement of Appraisal Systems
CAREER PROSPECT
Here’s a look at some of the key career prospects and opportunities in this field:
- HRMS/HRIS Specialist
- HR Data Analyst
- HR Software Implementation Consultant
- HR Technology Manager
- HR Software Sales/Account Manager
- HR Systems Administrator
- HR Technology Product Manager
What you will learn
Our Performance Appraisal Tools Management program equips you with the skills to effectively evaluate employee performance, conduct fair appraisals, and develop effective performance systems. You will learn about different appraisal methods, key performance indicators, and legal considerations. This program will help you contribute to your organization’s success by fostering a positive and productive work environment.
Requirements
- Basic Computer Skills
- Interest in Digital Marketing
- Language Proficiency
- Access to Marketing Tools
- Time Commitment
- Desire to Apply Knowledge
SOFTWARE APPLICATION FOR HUMAN RESOURCES MANAGEMENT
Software applications for Human Resources Management (HRM) are digital tools designed to streamline and automate various HR functions and processes within an organization. These applications help manage tasks like recruiting, onboarding, payroll, performance evaluation, employee data management, training, and development. By using HR software, businesses can reduce administrative workload, increase efficiency, and make data-driven decisions to improve overall workforce management
Course Details
Level
Beginner
Program Duration
5 Days
COURSE OUTLINE
CAREER PROSPECT
What you will learn
Requirements
- Basic Computer Skills
- Interest in Digital Marketing
- Language Proficiency
- Access to Marketing Tools
- Time Commitment
- Desire to Apply Knowledge
DEVELOP WEB DESIGN AND MANAGED SEARCH ENGINE OPTIMIZATION (SEO)
Web design and Search Engine Optimization (SEO) are two essential components of creating and maintaining a successful online presence. Together, they ensure that a website is not only visually appealing but also optimized for search engines to attract and retain visitors. Understanding and combining these elements is crucial for businesses looking to build effective digital strategies and reach their target audience.
Course Details
Level
Beginner
Program Duration
5 Days
COURSE OUTLINE
CAREER PROSPECT
What you will learn
Requirements
- Basic Computer Skills
- Interest in Digital Marketing
- Language Proficiency
- Access to Marketing Tools
- Time Commitment
- Desire to Apply Knowledge
BUSINESS HOSPITAL
A business hospital refers to a healthcare facility that operates with a focus on combining medical services with business principles to deliver quality healthcare while maintaining profitability and sustainability. Unlike traditional hospitals that primarily focus on patient care as a service, business hospitals incorporate strategic management practices, financial planning, and efficient resource allocation to maximize both patient outcomes and economic performance.
Course Details
Level
Beginner
Program Duration
5 Days
COURSE OUTLINE
CAREER PROSPECT
What you will learn
Requirements
- Basic Computer Skills
- Interest in Digital Marketing
- Language Proficiency
- Access to Marketing Tools
- Time Commitment
- Desire to Apply Knowledge
USAGE AND IDENTIFICATION OF MICROSOFT PROJECT & MICROSOFT AI-900 SOFTWARE APPLICATION
Microsoft Project and Microsoft AI-900 are powerful software applications designed to assist professionals in project management and artificial intelligence, respectively. Each tool serves distinct purposes but shares a common goal of enhancing productivity, organization, and data-driven decision-making in various business environments.
Course Details
Level
Beginner
Program Duration
5 Days
COURSE OUTLINE
CAREER PROSPECT
What you will learn
Requirements
- Basic Computer Skills
- Interest in Digital Marketing
- Language Proficiency
- Access to Marketing Tools
- Time Commitment
- Desire to Apply Knowledge